“Webflow Enhances User Experience with Acquisition of Intellimize: Bringing AI-Powered Webpage Personalization”
Today, Webflow announced that it acquired Intellimize, a startup leveraging AI to personalize websites for unique visitors.
The majority of the Intellimize team — around 50 people — will join Webflow.
Vlad Magdalin, the CEO of Webflow, said Intellimize was a natural fit for Webflow’s first-ever acquisition because its product meets a need many Webflow customers share: personalizing and optimizing their websites.
Intellimize will continue to be sold standalone to non-Webflow customers, but it’ll increasingly link to — and integrate with — Webflow services.
— personalization product efforts at Webflow.
