Hello, and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.
This is our Monday show, where we dig into the weekend and take a peek at the week that is to come.
We’ll talk more about Wednesday, but this is Y Combinator Demo Day week, so expect a deluge of startup news.
On the podcast today we dug into the latest news from Discord that indicates it is moving towards opening its gates for advertisements.
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YouTube Create, Google’s standalone mobile app aimed at creators, which helps them produce both Shorts and longer videos, is expanding to a broader set of markets after last fall’s launch into beta testing.
The idea behind Create is to offer video creators an easy-to-use suite of free tools for making videos on the go.
With Create, users can upload clips, split and trim videos, use effects, and access royalty-free music to complement their videos.
By offering a suite of tools just for YouTube creators, the company hopes to capture more of the market that prefers to use standalone tools for editing videos.
Starting today, the Create app is available in new markets including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turky.
Nielsen today released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens.
The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive months of the platform being in the top spot.
HopeScope, a creator who reviews viral products, notably saw a 172% jump in TV watch time in 2023.
YouTube has reached a few other milestones in recent months, including the 100 million users who pay for YouTube Music and YouTube Premium.
Additionally, YouTube TV now has more than 8 million subscribers and YouTube Shorts recently achieved over 70 billion daily views.
YouTube has always been a powerful platform for artists to share their music with the world, but the Total Reach metric has been limited until now. The new updated metric…
