A Quarter of YouTube’s Content Creators Now Earn Money through Shorts
With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators.
TikTok’s year-old fund, which replaced TikTok’s $1 billion Creator Fund, is now exiting beta.
YouTube first introduced monetization options for Shorts creators in September 2022, with its plans for expanding the YouTube Partner Progam (YPP).
But starting in early 2023, Shorts creators could meet a new threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
What’s more, YouTube notes that creators participating in the partner program for Shorts often monetize in other ways, as well.
