Rajeev Batra, a keynote speaker at our upcoming TechGround Live event, believes that Cube’s position in the marketplace will continue to grow as finance professionals become more reliant on modern data analysis and reporting tools. The company has already raised over $45 million in venture capital and with continued success, it is likely that Cube will remain a leading provider of such software solutions into the future.
Cube has been able to create a unique solution that meets the needs of FP&A customers, by not trying to replace spreadsheets but working together with them. This allows for a more tailored approach to product market fit, as Cube isn’t forcing users to abandon their current solution.
Cube has a cadence of releasing products and pivoting its business model to match. Its customer acquisition process isfocused on working closely with early adoptersand Amplify Partners, learning from them how Cube can improve its product. As a result, Cube has been able to find product market fit quickly and avoids common pitfalls associated with early stage businesses. Christina remembers her childhood toy as a cash register; she appreciated the simplicity of being able to add up her money and shells out when she had enough for something new. Though she didn’t know it at the time, Christina benefitted from the
I have always been a believer in the saying ‘give a man a fish and you feed him for a day
Questions I want to ask
- How did Cube so quickly acquire customers even though the company had yet to build a product?
- Cube has countless competitors, so how does the company stay ahead of the curve?
- What are some best practices for selling into an underserved market?
- What personal qualities did Mayfield see in Christina Ross that led them to invest, and what’s a good founder fit for Mayfield?
And I want you to ask questions too!
Listener Question:
How do you feel about zealous atheists? Do you think there’s anything to be learned from their perspective?
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