Google is committed to augmented reality and continues to develop new AR experiences for its product portfolio. This investment in the technology shows Google’s commitment to the industry and how it plans to continue growing the market.
If you are a long-time follower of technology, you know that there is one company that has forever been in the lead when it comes to innovation: Google. From the first prototype of their Google Glass product, to the eventual release of their second iteration—Google Glass died a slow and sad death. Isolated cases were present for years after its release, but overall there was not much excitement or hype around this futuristic product. However, late last year something changed; suddenly news of group rendezvous with Google Glass was everywhere. What caused such an upswing in interest? Was it simply because people could finally see what all the fuss was about? Or did some secret announcement change everything? No one really knows for sure, but whatever happened seems to have revitalized interest in Google Glass once again.
In spite of the Product Makeover andfocus shifting to includeconversational AI,it seems that Glass still wasn’t embraced bythe world as Google had hoped. The end of support for the device confirms this, bringing an unfortunate close to what was once a promising tech venture.
We are grateful for the 10 years of continued innovation and partnership with Google Glass. As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023.
In the decade since it was first introduced, Google glass has seen its fair share of controversy and success. Initially unpopular, it saw a resurgence in popularity over the past few years as people became more comfortable with the concept of head-worn displays. While there is still some skepticism around its potential, advocates believe that data gathered through Glass can help shape future technology interventions Several companies have jumped on the bandwagon, releasing their own versions of the device. With so many developers working on different applications and features for Google glass, it likely has plenty of life left in it yet.
Looking back, it’s easy to see that the disappearance of Google Glass was a bit premature. In fact, the product line was actually shifting its focus to the enterprise—a market that ultimately proved to be much more lucrative. Interestingly, HoloLens launched a year later from Microsoft with business as its central thesis and has seen similar success. These days, there are a number of other companies vying for market share in this space, including Meta, HTG+, and Magic Leap. With these new developments in mind it seems likely that Google Glass will make a return at some point in the future- maybe not as an consumer product per se but certainly as part of another larger category like AR/VR/MR
Many enterprise customers are willing to invest in expensive software products because they know that having them will save them time and money. By providing IT departments with scalable, reliable products, you can ensure that your customers are getting the best possible value for their investment.
Apple’s new mixed reality headset is rumored to include aASSISTANT virtual assistant. It is possible that this announcement is meant to coincide with the debut of this product, which would make it one of the most advanced AR headsets on the market.
The early prototypes for the virtual reality headset developed at the facility in the San Francisco Bay Area resemble a pair of ski goggles and don’t require a tethered connection to an external power source. The creators of this device hope that it can help those with disabilities or impairments communicate or gaming more effectively.
VR is a rapidly expanding industry, with companies vying for market share. Google is no stranger to the VR market, having released products like Cardboard and Daydream in the past. The company may be looking to take advantage of the rapidly expanding VR market with its new product, which is slated to release later this year. While Apple has been leading the way in terms of design and technology, Google may be looking to challenge them by offering a more affordable product that still offers high-quality VR experiences.