The highly anticipated launches of Apple Watch Series 9 and Apple Watch Ultra 2 in the U.S. have been halted once again, causing a stir among eager customers. As of 5 PM tomorrow, January 18, sales will come to a stop due to Apple’s bid being rejected by the U.S. Court of Appeals. The bid aimed to put a pause on the sales ban while their appeal is being reviewed over an ITC decision.
This decision was based on multiple factors, including the likelihood of Apple succeeding in their appeal, although the court made sure to note that this decision does not reflect on the overall merits of the appeal. While this may be a setback for Apple, they still have another potential solution to avoid a halt in sales. U.S. Customs announced earlier in the week that they would consider allowing Apple to continue sales if they release a software update that disables the blood oxygen sensing features, effectively removing them from the ITC’s scope. This means that Apple could potentially keep selling their current models if they release a firmware update in time.
However, Apple’s appeal will still continue and they may eventually win, allowing them to resume sales with the blood oxygen features included. It’s a waiting game to see what will happen tomorrow at the 5 PM ET deadline.
For those keeping track, this rollercoaster of sales halts has occurred within the span of just one month for the current Apple Watch models. It’s certainly been a whirlwind for both Apple and its customers.
It’s a reminder of the fierce competition and legal battles that go on behind the scenes of every tech product launch.
Will Apple’s appeal be successful? Will they be able to release a software update in time to continue sales? Only time will tell.