Welcome back to Found, where we uncover the captivating tales of startups.
This time, Becca and Dom are joined by the visionary mind behind Olipop, Ben Goodwin. Goodwin is the co-founder and CEO of Olipop, a pioneering soda company revolutionizing the industry with its low-sugar, probiotic-infused beverages. Goodwin shares his journey into the soda world, following his work in the kombucha scene and discovering the immense benefits of prioritizing microbiome health. Along with this, Goodwin delves into:
- How he manages the responsibilities of a CEO while still creating new and unique flavors for Olipop
- The challenges of securing funding for a riskier and highly competitive consumer market like beverages
- The tremendous growth of the company and its successful placement in various retail stores
In the outro, Becca and Dom chat about Olipop’s ingenious marketing strategy, which heavily relies on nostalgia. They also reflect on the possibilities they wished they explored further, such as the process of getting Olipop approved for Medicare reimbursements. Lastly, the duo discusses their personal relationships with the soda industry.
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