“Unlocking the Power of Gut Health and Hypergrowth with Ben Goodwin of Olipop”

Welcome back to Found, where we get the stories behind the startups. This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda space after working in kombucha and discovering the positive impacts of paying attention to microbiome health. They also talk about the questions they wished they dove into more, like what the process was like to get Olipop eligible for Medicare reimbursements. Plus, they talk about their relationship — and lack thereof — to the soda category in general.

Welcome back to Found, where we get the stories behind the startups.

This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin shared his journey into the soda industry, having previously worked in kombucha, and how he discovered the positive impact of focusing on microbiome health. In the interview, he also discussed:

How he balances his role as CEO while also formulating new Olipop flavors
The challenges of fundraising in a saturated and risky consumer category like beverages
The company’s growth and success in securing a significant presence in retail stores

In the outro, Dom and Becca discuss Olipop’s marketing strategy, which heavily relies on nostalgia. They also touch on topics they wish they had delved into further, such as the process of making Olipop eligible for Medicare reimbursements. Additionally, they discuss their personal relationship (or lack thereof) with the soda industry as a whole.

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