X has made a bold move by offering coveted blue checks to influential users. This essentially returns the blue check to its original purpose – a symbol of influence and credibility. However, the requirements have changed.
In order to receive a blue check, users must now have at least 2500 “verified” followers or be subscribed to X Premium. Essentially, popularity on X guarantees a blue check. This new system has left some users scrambling to prove they did not purchase the check, but rather were selected by X.
“Some personal news: I’m now a serial small business founder in Arizona who posts about fatherhood, faith and what it takes to get a roofing company to $100 million ARR,” shared Tom Gara, a newly minted blue check.
“This is punishment for posting too much,” wrote a reluctant blue check, Katie Notopoulos.
In the early days of the blue check, Twitter used it to denote influential users. This seems like a foreign concept now, in a time where blue checks can be purchased. But let me take you back to the ancient era of 2022, when X was still Twitter and real advertisers graced its platform, rather than drop-shipped AliExpress products. Back then, the blue check held real value – it helped distinguish legitimate public figures from impersonators and contributed to reducing the spread of misinformation.
You can’t turn back time, but you can reinvent it. That’s exactly what X has done by announcing that all accounts with over 2500 verified subscribers will receive free Premium features, with accounts over 5000 receiving even more perks. In a tweet, Elon Musk himself shared this update:
- Elon Musk: @elonmusk
- Date: March 28, 2024
Until now, having a blue check typically meant one of four things: a desperate desire for validation, a craving for X’s premium features, excessive impersonation leading to an $8 monthly payment to Elon Musk, or a crypto spam bot. But with this new change, the blue check has been given a new purpose. However, it still won’t be able to distinguish between legitimate accounts and those of reply guys pestering you to buy their memecoins.