“You Are Indebted: The Due Percentage According to My Word”

Maria Teneva Vf4o1owtpnk Unsplash
Apple’s response to being required to allow developers to lever payment options apart from its in-house system is drawing a bevy of negative commentary from tech folks. And with good reason: Apple is offering little and demanding much, ensuring that it can continue to demand a massive cut of developer revenue. The reduction in demands constitutes a full 3% reduction from its existing 30% fee charged to payments that occur inside of its App Store system. Simply put, Apple is trying to offer developers what it has to, but with enough costs attached to make it economically unpalatable. Eric Seufert of Heracles Capital, described Apple’s posture as “heads I win, tails you lose,” which feels pretty accurate.