“B2B Market Emerges as The Folklore Secures $3.4M Seed to Expand Brand Reach in Global Retail”
The capital, which brings total funding raised by the startup to $6.2 million, will enable it to serve more brands.
For diverse brands in particular, there are a lot of economic hurdles that these groups face, which makes it even harder for them to access capital.
Its other offering is a labor marketplace for brands not in a position to hire full-time teams but require talent occasionally.
Its community of brands recommends the talent or manufacturer, who are listed on the marketplace after several stages of vetting.
Brands gain access to the labor marketplace, capital and other resources, upon signing up (at a cost) on the startup’s main product, the B2B marketplace and SaaS product.
