Offered as an answer of sorts to OpenAI’s Sora, Google’s Imagen 2 and models from the growing number of startups in the nascent generative AI video space, Adobe’s model — a part of the company’s expanding Firefly family of generative AI products — will make its way into Premiere Pro, Adobe’s flagship video editing suite, sometime later this year, Adobe says.
Like many generative AI video tools today, Adobe’s model creates footage from scratch (either a prompt or reference images) — and it powers three new features in Premiere Pro: object addition, object removal and generative extend.
The lack of release time frame on the video model doesn’t instill a lot of confidence that it’ll avoid the same fate.
And that, I’d say, captures the overall tone of Adobe’s generative video presser.
Adobe’s clearly trying to signal with these announcements that it’s thinking about generative video, if only in the preliminary sense.
Canva has typically targeted the beginner for their products, but company co-Founder Cliff Obrecht sees the acquisition opening the door to more advanced users.
“Canva needed products with more complex capabilities to go up against Adobe,” Wang told TechCrunch.
In a blog post on the Affinity website, CEO Ashley Hewson tried to allay customer fears about the change.
“In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels.
With Affinity, Canva gains 3 million users worldwide along with 90 employees who will be joining the company.
Adobe today announced Firefly Services, a set of over 20 new generative and creative APIs, tools and services.
Firefly Services makes some of the company’s AI-powered features from its Creative Cloud tools like Photoshop available to enterprise developers to speed up content creation in their custom workflows — or create entirely new solutions.
In addition, the company also today launched Custom Models, which allows businesses to fine tune Firefly models based on their assets.
Custom Models is already built into Adobe’s new GenStudio.
In addition to these AI features, Firefly Services also exposes tools for editing text layers, tagging content and applying presets from Lightroom, for example.
Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand.
At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center.
Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments.
That, of course, is where generative AI comes in, since it can speed up content creation dramatically.
The tools also continuously checks that anything a user creates in GenStudio is within a brand’s guidelines.
According to Belsky, the hype cycle around ChatGPT and other generative AI models is much lower than it was last year. He believes that this is because people are now…
