affinity

Incorporating Affinity: Enhancing Canva’s Competitive Edge Against Adobe’s Creative Suite

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Canva has typically targeted the beginner for their products, but company co-Founder Cliff Obrecht sees the acquisition opening the door to more advanced users. “Canva needed products with more complex capabilities to go up against Adobe,” Wang told TechCrunch. In a blog post on the Affinity website, CEO Ashley Hewson tried to allay customer fears about the change. “In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels. With Affinity, Canva gains 3 million users worldwide along with 90 employees who will be joining the company.