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The general idea here is to help banks use their first-party data to build personalized experiences by predicting user behavior. The company is already working with about a dozen banks in Brazil and has not set its sights on expanding to the U.S. as well. And while Hyperplane is currently solely focused on the world of banking, over time, the team plans to bring its technology to other verticals, too. At its core, Hyperplane provides these banks with the APIs to build these personalization models on the fly. “The Hyperplane Cloud can scale across markets with little effort, and we”ll soon announce our first partnerships in the U.S.”