aim

Google today took aim at the SEO industry which has gamified search rankings to destroy the value of Google Search results. That’s about to change with the company’s latest search update, the comapny said. On Tuesday, Google announced a search quality update that will specifically focus on improving the search quality ranking of websites and will update Google Search’s spam policies. Google estimates that through this update and its prior efforts, it will be able to reduce low-quality and unoriginal content by 40%. If Google could address these problems with its search quality update, it could have a significant impact on how consumers perceive the usefulness of Google Search, which many people have become increasingly concerned about in the wake of AI advances.