If this had been announced exactly a week prior, it would have been easy to mistake for some corporate April Foolery.
Dyson, however, assures us that augmented reality vacuuming is real and coming in June — slightly belated for spring cleaning, sadly.
When it launches over the summer, CleanTrace will be available for the Dyson Gen5detect system.
It’s not going to tip over anyone who’s on the fence about a $700 ultra-premium vacuum, but this is hardly the most ridiculous thing Dyson has shown the world.
“We realized that we could all learn a thing or two from the methodical cleaning approach of our robot vacuums,” Dyson VP of engineering Charlie Park notes.
The startup built its platform on top of the open source Stable Diffusion model, letting users enter text-based prompts to generate their creations.
The company was founded by Darya Sesitskaya, a former Snap design lead responsible for designing Snapchat’s AR camera, Lens Studio, Lens Cloud, and more.
She also worked at Wanna (formerly Wannaby), an AR technology company known for its virtual try-ons for sneakers, clothing, and watches.
Since launching its beta version, Shader has garnered approximately 3,000 downloads.
In the near future, we also plan to implement the ability to create voice-to-AR effects and 3D background replacements,” says Sesitskaya.
The company also announced today it’s expanding its AR collectible tickets to cinema partners in the Asia-Pacific region, including Japan, Korea, Australia, the Philippines, Thailand, Malaysia and Singapore.
Each Fandime gets a unique Blockchain-based ID and is minted on Avalanche’s blockchain network and stored in a user’s Really account.
Users can redeem Fandime for digital rewards, movie-related AR content, exclusive opportunities, “AR trophies and wearable face filters,” the company explained.
If we combine those two things today, which Really is doing, we believe we are ahead of the game,” Really AR founder and CEO James Andrew Felts told TechCrunch.
In the long term, Really plans to create original AR content and branch out to other areas besides the entertainment industry, Felts revealed to us.
