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Tesla’s Sales Decline Attributed to Houthi Attacks and Arson in Germany

Crucially, Tesla shipped fewer cars than it did in the first quarter of 2023, meaning this was the first year-over-year drop in sales in three years. Production was also down year-over-year, which Tesla attributed to switching to making the new Model 3, as well as the other disruptions. These drops come just two months after Tesla warned that sales growth could be “notably lower” in 2024 as it comes off a successful 2023 fueled by price cuts. Bloomberg News reported last month that Tesla curtailed output at its Shanghai factory as a result of slower sales growth in the country. Tesla tried to pull a few tricks at the end of the quarter to boost sales, as it usually does.

Zara Khan
April 2, 2024
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Possible alternatives: 1. Interruption in Production: Tesla’s Berlin Plant Temporarily Ceases Operations Due to Suspected Arson Attack and Power Outage 2. Security Incident Halts Tesla Factory Operations in Berlin, Germany 3. Power Cut and Suspected Arson Strike Tesla’s

Tesla’s factory outside Berlin, Germany will likely be shut down for days and cost the automaker more than $100 million, after a suspected arson attack on the local power grid. The fire didn’t spread to Tesla’s factory and nobody was harmed, though employees were evacuated. A purported activist organization calling itself the “Volcano Group” took credit for the fire in a letter posted online Tuesday. The same group took credit for a similar fire near the site in 2021. Last month, Tesla’s plan to expand the factory was also voted down by the public.