baffling

What does crypto smell like? To celebrate International Women’s Day, Binance launched a splashy campaign to urge women to get into crypto through the power of… fragrance. But even as more women enter the industry, the crypto sphere has struggled shake the stench of a men’s locker room. Boston Consulting Group found that only 7% of web3 founders are women, and among top crypto startups, 27% of employees are women. But the messaging gets confused such that the idea of crypto perfume can come across as patronizing moreso than funny.