New Owner Automattic’s Impact on amidst Apple’s Beeper Crackdown

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But things are now starting to shift again back to the open web, Mullenweg believes. With, he saw an opportunity to invest in another area where consumers are pushing for more openness: messaging. As for, Mullenweg saw the acquisition as a way to move into a third major market beyond publishing and commerce. “I thought that we had a lot of ideas to build, and Automattic seemed like the right place,” Bagaria added. Competitor Beeper recently made its iMessage-on-Android app Beeper Mini free as it does battle with Apple, which has been working to shut down its service.