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Americans spent more than $144.8 billion on fishing and hunting in 2022 alone, according to a survey by the U.S. Guided hunting and fishing excursions are a substantial part of that industry, but they’ve largely remained offline. Mallard Bay is also a vertical SaaS platform for the outfitters themselves to bring their back office online and provide additional services like marketing. “The one thing that comes with hunting and fishing is being a conservationist,” Meaux said. Mallard Bay’s bookings have grown 600% year over year, which is impressive for any category but notable in a category like hunting and fishing that seems relatively niche.

Americans spent more than $144.8 billion on fishing and hunting in 2022 alone, according to a survey by the U.S. Guided hunting and fishing excursions are a substantial part of that industry, but they’ve largely remained offline. Mallard Bay is also a vertical SaaS platform for the outfitters themselves to bring their back office online and provide additional services like marketing. “The one thing that comes with hunting and fishing is being a conservationist,” Meaux said. Mallard Bay’s bookings have grown 600% year over year, which is impressive for any category but notable in a category like hunting and fishing that seems relatively niche.