Voodoo, a French mobile apps and games publisher, has acquired BeReal for €500 million.
As part of the acquisition, BeReal co-founder and CEO Alexis Barreyat will leave the company after a transition period.
Aymeric Roffé, the CEO of Wizz, one of Voodoo’s social media apps, will take over as CEO of BeReal.
On BeReal, users receive a push notification each day prompting them to post they’re up within a two-minute window.
“Voodoo has a proven track record of driving significant growth in mobile apps,” said BeReal founder Alexis Barreyat, in the press release.
BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities.
Over the last year, BeReal has rolled out a number of new features like groups, mentions, multiple posts per day, pinned posts and a “friends of friends” feed.
But the problem with BeReal, and its commitment to fostering existing friendships, is that it can’t make money.
Like any other user on BeReal, they will have to post on time at the spur of the moment.
Well, if we’re about to start seeing BeReal posts from brands, may we humbly nominate the Duolingo Owl for early access?
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