EU Users to Gain Control over Cross-Site Tracking Under Digital Markets Act Enforcement
The Digital Markets Act (DMA) applies to just six (mostly US) tech giants, including Meta.
The incoming choices will also enable regional users of Facebook Messenger to stop Meta combining their data with their use of its social network.
This is the only alternative Meta currently offers EU users who don’t want it to process their information to run tracking ads.
And it remains to be seen whether EU data protection regulators will accept it.
An ex ante reform of digital competition law in Germany already led to Meta making some concessions over cross-site tracking last June.
