India’s largest audio and wearables brand BoAt is investigating a possible data breach after hackers advertised a cache of alleged customer data online.
A sample of alleged customer data was uploaded on a known cybercrime forum, which includes full names, phone numbers, email addresses, mailing addresses and order numbers.
In a statement emailed to TechCrunch, BoAt said it was investigating the matter but did not disclose specifics.
At BoAt, safeguarding customer data is our top priority,” the company said.
The brand, however, postponed its public listing plans later, after seeing a slowdown in the public market.
India’s smartwatch market in flux as unknown brands challenge heavyweights The world's biggest smartwatch market has seen a deluge of new devices in the past few monthsIndia’s smartwatch market has transformed, seemingly overnight.
Hong Kong-based market analyst firm Counterpoint Research has observed the number of unknown brands in the Indian smartwatch market has grown from 78 in 2021 to 128 in 2023.
Declining pricesThe growth of unknown brands in the Indian smartwatch market has not yet significantly impacted all the local firms dominating the market.
Last year, smartwatch brands boAt and Noise entered the smart ring market in India to diversify their product catalog.
That said, market analysts like IDC’s Sharma predicts the Indian smartwatch market will see only single-digit growth this year due to stiff competition from unknown brands and dropping ASPs.
Electric boat startup Navier has landed the first official pilot program for its hydrofoiling watercraft, partnering with Stripe to bring passengers from San Francisco’s outskirts to the downtown area.
Stripe will pay Navier to shuttle employees from Larkspur, where a number of them are concentrated, to its office near Oyster Point.
But as a pilot program, the intent is not to operate at scale but to identify the means of and barriers to that scale.
Other coastal cities with commute problems may take notice if the pilot program goes well.
“We’re introducing a water shuttle service equipped with amenities that enhance on-the-go productivity, such as desks and Wi-Fi.
