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Instead, what is immediately changing as a result of this ruling is the legality surrounding the app store business model itself — and potentially others. “What we know right now is that this is going to impact the walled garden business model Google and Apple and other companies have enjoyed for a while,” Swanson said. In fact, the legal risk from this business model may encourage other businesses to change, even without being dragged to court. Apple didn’t regularly engage in side deals (though it considered one with Netflix) nor did it pay developers to launch on its app store instead of theirs, as Apple only offers one route to app distribution: the App Store. “Just because it is your business model does not mean it is legal or that it’s right,” VanMeter pointed out.