cease

In startup-land, the lifecycle of birth, growth and the inevitable leap of faith happens at a breakneck pace. Still, we occasionally fall into the trap of grieving the demise of these companies. The whole point of a startup is to build something enduring. Yes, but: Dive a bit deeper, and you’ll realize that the very model of startups is dependent on drama — whether that’s dramatic ascent, or a rapid crash into the nearest mountain side. And in that dynamic we can understand why we shouldn’t mourn failure.