christensen

. “Revamping the Supply Chain of Recycled Wood: Cambium’s Mission”

The global demand for wood could grow by 54% between 2010 and 2050, according to a study by the World Resources Institute. While some building materials like steel get consistently recycled back into the supply chain, wood does not. Cambium looks to build the supply chain that keeps wood from being wasted by connecting those with already-been-used wood to the businesses and folks that need it. “We’re building a better value chain where you can use local material, you can use salvaged material, and all of that is connected through our technology,” Christensen said. And we do that in a really efficient and cost competitive way.”Demand for more sustainable wood has been growing in recent years, Christensen said, but before Cambium there wasn’t a good system to find the recycled wood.

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Challenging the Assumption: Reconsidering Christensen’s Theory of Disruption

Clayton Christensen was an amazing observer of business, and his work on disruption is seminal. But has he been proven wrong in the last 10 years on many major disruptions? What if the bottom-up cheaper product disrupting the market is a phenomenon limited to commoditized old product categories (think tires and clothes)? The Christensen theory of disruption could be called “inferior disruption theory” — inferior, cheaper, good enough products that disrupt incumbents over time. While this clearly happens, there’s a more powerful model for disruption.