clothes

Uncategorized

Change Your Fashion Game with Google’s Swipe Right and Swipe Left Options

Google will let you swipe right or swipe left on clothes to get better fashion recommendationsGoogle is rolling out a new update that makes it easier for users to find personalized shopping results, the company announced on Wednesday. The new feature lets users rate different products in order to get style recommendations when shopping for apparel, shoes and accessories. After you have rated a selection of products, Google will display personalized results for you to parse through. Google will remember your preferences, so if you ever search for men’s polo shirts again, you will see style recommendations based on what you liked in the past. The company says people shop on Google more than a billion times a day and see more than 45 billion products in their results.

Dylan Williams
March 27, 2024

Robotics & AI

AI-Driven Assistance from Amazon for Finding Perfectly Fitted Clothes While Online Shopping

After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. With the personalized size recommendations, Amazon Fashion used AI to develop a deep learning algorithm that will help customers find their best-fitting size across a variety of styles. This system works by considering the size relationship between brands’ size systems, the product’s reviews, and the customer’s own fit preferences. With a Fit Insights Tool from Amazon Fashion, sellers are provided with an understanding of customer’s fit needs so they can improve how they communicate sizing to customers — e.g. Beyond the customer review highlights, Amazon also debuted generative AI tools to help sellers write their product descriptions and enhance their product images.