collections

YouTube Introduces Fresh Shopping Tools for Creators to Boost Product Promotions and Increase Profits

Youtube Ios App
YouTube announced on Tuesday that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more. The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. TikTok is reportedly aiming to grow the size of its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year. YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through. By allowing users to connect their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.

“NFTs Beyond Portraits: OpenSea and Coachella Collaborate to Showcase the Versatility of Blockchain Art”

Coachella Featureimage
For instance, OpenSea has partnered with the music and arts festival conglomerate Coachella to release three NFT collections that offer both virtual and tangible real-life VIP experiences and merchandise. The partnership will eventually produce three collections offering different perks and varying tiers of exclusivity (as well as cost). There have been a lot of NFT collections announced since the term even gained adoption. OpenSea alone has over 2 million collections and 80 million NFTs on its marketplace, according to its website. But even with that much total volume, OpenSea isn’t the biggest NFT marketplace today.

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