collective

BIRA also takes aim at Amazon’s “Buy Box,” claiming that Amazon manipulated which retailers were selected for the coveted placement. BIRA and its legal team say that the claim is the biggest ever collective action to be launched by retailers in the country. Making itself a must use for retailers, Amazon has then proceeded to cause damage and financial loss to retailers by misusing their confidential data that Amazon was entrusted to keep safe and by preferencing its own retail operations. Retailers in the U.K. were entitled to be treated better and fairly by Amazon. The U.K. is its largest international market, where it made $33.6 billion in revenues in 2023 (out of $575 billion in global revenues).