communitybuilding

Ina Herlihy believes e-commerce brands are losing out on organic traffic and potential revenue by relying on third-party community sites, like Reddit and Facebook Groups. By building an onsite community, brands are able to increase that retention and drive more organic traffic because the community is on their own domain. In addition, AddGlow integrates with a brand’s catalog so community members can tag products when mentioning them. “We started partnering with smaller brands, and now we’re building additional functionality to support larger brands, too,” Herlihy said. Our goal is to foster a safe space for community members to seek personal advice and build meaningful connections.”