“Exploring Meta-Testing: Cross-Posting from Facebook to Threads, the X Competitor on Twitter”
The company has been spotted testing a cross-posting feature that would allow Facebook users to post to both platforms at the same time, using the same feature that was originally available for cross-posting from Facebook to Instagram.
The feature will allow users to share both text and link posts from Facebook to Threads, a rep for Meta said.
Even if only a sliver of those on Facebook used the cross-posting feature for Threads, it could still dramatically increase the number of posts available on the app.
With last summer’s launch of its Twitter/X competitor, Threads, the company leveraged its other, larger social networks to rapidly grow the new service’s user base.
The test of the Facebook cross-posting feature was recently spotted in the wild on Facebook’s iOS app, as in this example here shared by Threads user @whimchic (Ljiljana Grujicic).
