“Revolutionizing App Bundles: Apple’s Trailblazing Effort to Empower Developers with Discounted Subscription Options”
Apple has started experimenting a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions.
That means developers can club subscriptions for two apps at a discounted price.
While the feature is in the test phase, Apple said developers can promote this discount on off-platform marketing channels, according to 9to5Mac.
DMA asks app distribution platforms such as Apple’s App Store and Google’s Play Store to allow users to install apps through alternative ways.
Apple’s marketing language on this feature indicates that the App Store can handle complex processing of payments and subscriptions even when multiple apps and developers are involved.
