” Threads fails to create seismic buzz until late afternoon
Despite its similarities, Instagram Threads is no X.
The traffic surge drove #earthquake to the top of X’s Trends section, followed by other areas of impact, like “East Coast,” “Long Island,” “Philly,” “Manhattan” and “Brooklyn.” Meanwhile, earthquake-related terms didn’t register on Threads’ trends section until closer to 2 p.m.
That’s not to say people weren’t discussing the earthquake on Threads — many were.
Around 1 p.m. on Friday, TechCrunch reached out to Instagram to ask why the earthquake didn’t make it into Threads’ top trends.
The phone kept buzzing, and there was, ‘earthquake, earthquake, earthquake.
