“Delays and Obstacles: Wasoko-MaxAB Merger Challenges Africa’s E-commerce Growth”
It’s been described as “the largest merger in African e-commerce” by both companies.
When the planned merger was first announced, the B2B e-commerce players were active in eight countries.
These recent moves suggest the new entity will likely serve fewer than the 450,000 retailers quoted during the merger announcement.
As the merger nears completion, the CEOs from both companies will continue as full-time executives but function in different roles.
“Regarding our merger with MaxAB, it is important to state that this is progressing as expected and in accordance with the initial terms.
