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Facebook’s Decade-Long Partnership with Oculus: Reflecting on Ten Years of Growth

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Oculus’ Rift prototype felt like just such a device when it first crossed my radar more than a decade ago. “After games, we’re going to make Oculus a platform for many other experiences. Should anyone doubt the company’s commitment to the concept, it rebranded itself as “Meta”, killing off the Oculus brand the same afternoon. In spite of the $500 billion rebrand, Zuckerberg and co. never did a particularly good job defining the metaverse. That’s roughly 21x the price it paid for Oculus, not adjusting for inflation.