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Achieving Victory: Unveiling Locus Robotics’ Triumph Through Strategic Focus

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Locus Robotics’ success is a tale of focusing on what works CEO Rick Faulk discusses the company’s new software, the state of the industry and the future of humanoids“We’re fundamentally a software company,” Locus CEO Rick Faulk says with a laugh. We look like a robot company, but we’re actually a software company.”It’s a familiar refrain from companies whose most public-facing products are hardware. That’s certainly the case with Locus, which produces the best-known AMRs (autonomous mobile robots) not made by Amazon. Former executives from the robotics startup launched their own Locus competitor, 6 River Systems. Asked whether Locus will be the company to bring that technology to the warehouse, Faulk responds, “We will.