EDPB Demands Real Privacy Choice from Adtech Giants Such as Meta for EU Users
The European Data Protection Board (EDPB) has published new guidance which has major implications for adtech giants like Meta and other large platforms.
The guidance, which was confirmed incoming Wednesday as we reported earlier, will steer how privacy regulators interpret the bloc’s General Data Protection Regulation (GDPR) in a critical area.
The full opinion of the EDPB on so-called “consent or pay” runs to 42-pages.
However a market leader imposing that kind of binary choice looks unviable, per the EDPB, an expert body made up of representatives of data protection authorities from around the EU.
“Online platforms should give users a real choice when employing ‘consent or pay’ models,” Talu wrote.
