Unveiling the Adorably Stylish R3 Hatchback by Unexpected Rivian
Rivian just surprise-announced an all-electric hatchback called the R3 — giving the company a big Apple-esque “one more thing” announcement at the event that was ostensibly supposed to be all about its new R2 SUV.
And it represents an entirely new market for Rivian to try and play in of smaller EVs — crucially, one that Tesla currently dominates.
While we knew Rivian was working on an “R3,” I’m not sure many people expected it to look quite like this.
Unfortunately, the company didn’t immediately share… any real details whatsoever about when the R3 will be available, or how much it will cost.
The R3 is a near-term fix for that, apparently, as Rivian’s stock price soared after the surprise reveal.