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Facebook’s Latest Move: Introducing a Vertical-First Video Player to Compete Against TikTok

Meta Company Loses Net Worth After Facebook Lost Daily Users
Facebook is introducing a new, full-screen video player on Wednesday, which offers a more consistent design and experience for all types of video lengths, including short-form Reels, long-form videos, and even Live content. These improved recommendations will also appear outside the player, on the Facebook Feed and Video tab. Facebook says its upgraded player will also offer new controls like a full-screen mode for horizontal videos and a slider to skip around in longer videos. TikTok, by comparison, has also tested horizontal videos and long-form content of 30 minutes as it looks to compete with YouTube and other sites. The timing of the video player change also comes at a time when U.S. lawmakers are weighing a possible TikTok ban, which, if enacted, could increase video consumption on other social platforms.