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Amazon Announces Additional Job Cuts in Buy with Prime Division

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As Amazon initiates job cuts across its entire business, including its streaming division, the e-commerce giant is now laying off employees within its Buy with Prime segment. Launched in 2022, Buy with Prime is a service that enables third-party merchants to offer Prime benefits like free shipping and returns. Buy with Prime expanded its availability in early 2023, adding more U.S. brands like BigCommerce and Sustainable Glam. “Buy with Prime is a top priority for Amazon, with strong adoption from merchants and positive feedback from customers, and we will continue investing significant resources in Buy with Prime to build on that momentum. Earlier this month, Amazon laid off 500 Twitch workers and hundreds of employees at Prime Video and MGM Studios.