Amazon Announces Additional Job Cuts in Buy with Prime Division

As Amazon initiates job cuts across its entire business, including its streaming division, the e-commerce giant is now laying off employees within its Buy with Prime segment. Launched in 2022, Buy with Prime is a service that enables third-party merchants to offer Prime benefits like free shipping and returns. Buy with Prime expanded its availability in early 2023, adding more U.S. brands like BigCommerce and Sustainable Glam. “Buy with Prime is a top priority for Amazon, with strong adoption from merchants and positive feedback from customers, and we will continue investing significant resources in Buy with Prime to build on that momentum. Earlier this month, Amazon laid off 500 Twitch workers and hundreds of employees at Prime Video and MGM Studios.

As Amazon makes job cuts throughout its entire business, including its streaming division, it is now turning to its Buy with Prime segment.

“We regularly review the structure of our teams and make adjustments based on the needs of the business and, following a recent review, we’ve made the difficult decision to eliminate a small number of roles on our Buy with Prime team,” an Amazon spokesperson wrote in an email to TechCrunch.

According to CNBC, Amazon has laid off 30 employees, which is fewer than 5% of its staff. However, the affected workers will still receive at least 60 days of pay and benefits, as well as assistance from Amazon to help them find new positions within the company.

Launched in 2022, Buy with Prime is a service that allows third-party merchants to offer Prime benefits, such as free shipping and returns. The service has been continuously expanding, with new features added last year, such as the ability to track orders and live chat with customer service. In 2023, Buy with Prime became available to more U.S. brands, including BigCommerce and Sustainable Glam.

An Amazon spokesperson stated, “Buy with Prime is a top priority for Amazon, with strong adoption from merchants and positive feedback from customers, and we will continue investing significant resources in Buy with Prime to build on that momentum. We’re grateful to these employees for their contributions, and we’re focused on supporting them in their next steps.”

This is not the first time Amazon has made job cuts this month. They recently laid off 500 Twitch workers and hundreds of employees at Prime Video and MGM Studios. In fact, over the past two years, the company has had its highest number of layoffs, cutting 27,000 roles or 8% of its corporate workforce.

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Ava Patel

Ava Patel is a cultural critic and commentator with a focus on literature and the arts. She is known for her thought-provoking essays and reviews, and has a talent for bringing new and diverse voices to the forefront of the cultural conversation.

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