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It’s a story as old as time: Startup founder raises giant sack of that sweet, sweet VC money. If you throw enough money at advertising, anyone can get the growth chart to go up and to the right. But the thing is, you need to find the right way to do growth, and that’s a lot harder. In his new book, “Growth Levers and How to Find Them,” he makes a case for finding the right way to sell your product. And that actually worked.