“Prismatic Secures $22M to Unite Separate B2B SaaS Applications”
The average company was using 130 software-as-a-service (SaaS) apps as of 2022, according to Statista — a volume that’s impacting productivity.
Today, Zuercher leads Prismatic, an iPaaS startup designing a solution to help business-to-business (B2B) SaaS companies connect their products to the other products their customers already use.
Zuercher co-founded Prismatic with Beth Harwood and Justin Hipple in 2019, aiming to streamline app integration development to let SaaS companies more easily connect to third-party software.
“SaaS companies are spending huge amounts of time and resources on integrations,” Zuercher said.
“We’re seeing intense demand across our portfolio of B2B software companies for a platform to help augment integration capabilities.
