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Discover the All-New GenAI Feature by Getty Images for iStock Users

Ai Gen Unfiltered
Getty Images, the stock media company, announced a new service this week at CES 2024 that leverages AI models trained on Getty’s iStock stock photography and video libraries to generate new licensable images and artwork. The launch of Generative AI by iStock — Getty’s second gen AI tool — comes as the copyright debate over AI heats up. Some companies developing gen AI apps argue that they’re protected by fair use doctrine, at least in the U.S. Generative AI by iStock has a policy along those lines, too — presumably as a last resort of sort. Any licensed visual that a Generative AI by iStock customer generates comes with $10,000 in legal coverage, Getty says.