itinerary

First up, Google is rolling out an update to its Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI, the company announced on Wednesday. For now, the itineraries are just that: no options to buy and services or experiences on the spot. But it points to how the company is experimenting with how and where it can apply its AI engine. A lot of players in the travel industry may be eyeing up the role that generative AI will play in travel services in the coming years — some excitedly, some warily. Google also announced that it’s making it easier to discover lists of recommendations in Google Maps in select cities in the U.S. and Canada.