Google Plans to Utilize Generative AI for Crafting Your Next Dream Vacation Itineraries

First up, Google is rolling out an update to its Search Generative Experience (SGE) that will allow users to build travel itineraries and trip ideas using AI, the company announced on Wednesday. For now, the itineraries are just that: no options to buy and services or experiences on the spot. But it points to how the company is experimenting with how and where it can apply its AI engine. A lot of players in the travel industry may be eyeing up the role that generative AI will play in travel services in the coming years — some excitedly, some warily. Google also announced that it’s making it easier to discover lists of recommendations in Google Maps in select cities in the U.S. and Canada.

Summer is on the horizon, and Google is ready to amp up your travel planning with their latest updates. These new features promise to take Google’s role in the travel process to new heights while gathering invaluable insights on consumer buying intent.

The first addition comes in the form of an update to their Search Generative Experience (SGE) that utilizes AI to help users create their ideal travel itineraries and trip ideas. Currently only available to Search Labs users in the U.S. and exclusively in English, this feature pulls inspiration from various websites, reviews, and photos submitted by users worldwide. With the simple request of “plan me a three day trip to Philadelphia that’s all about history,” users will receive a sample itinerary complete with must-see attractions, top-rated dining options, and flight and hotel recommendations conveniently organized by time of day. And once you’re satisfied with your itinerary, it can easily be exported to Gmail, Docs, or Maps for easy access.

“Google is expanding its AI capabilities and experimenting with ways to enhance the travel industry. Startups may have their eye on this development, but with this new feature, Google is taking on the competition while also gathering valuable data on consumer purchasing intent and interest.”

Another exciting addition to Google’s travel updates is the improved functionality of discovering lists on Google Maps for select cities in the U.S. and Canada. Simply search for your destination on Maps and you’ll now find curated lists of recommendations from publishers like The Infatuation, as well as other users. With lists of top, trending, and hidden gem restaurants in over 40 cities in the U.S., you’ll never run out of great dining options.

The final update offers users the ability to customize their own lists for easier travel planning and sharing with friends and family. You can now choose the order in which places appear on your list, whether by top favorites or as a chronological itinerary. And with the option to link content from your social channels, it’s easier than ever to share your favorite spots and experiences with others.

While Google has not announced when or if these updates will be rolled out globally, it’s clear that the tech giant is determined to use its powerful AI capabilities to revolutionize the travel industry. With new tools for planning, discovering, and organizing travel plans, it’s safe to say that Google is here to make your trip planning experience smoother and more enjoyable than ever before.

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Kira Kim

Kira Kim is a science journalist with a background in biology and a passion for environmental issues. She is known for her clear and concise writing, as well as her ability to bring complex scientific concepts to life for a general audience.

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