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Benefitting from that long-term trend is SME-focused, customized merchandise startupBizay, which has been able to raise a significant funding round, even in this relatively flat market of 2023. The round was led by previous lead investor Indico Capital Partners which was once again joined by fellow Portugal investors Iberis Capital and Lince Capital. That takes Bizay’s total funding to €72 million ($79 million), though, when asked what they think the company’s valuation is now, a spokesperson demurred. What’s also partly going on out there is an explosion in the creative economy, where — for instance— influencers are hooking up their various social platforms to customized merchandise platforms in order to, frnakly make some damn money. We believe this can be replicated in the US market and we are backing the team again to execute that expansion.