The “AI ClipHero” feature creates short clips from livestreamed selling events, which often last for hours.
“Shoppable ‘explainer’ videos are the most powerful video commerce medium right now, with TikTok and Instagram becoming the primary way Gen Z discovers, learns about products and purchases products.
However, creating shoppable videos [requires] significant production times,” CommentSold CEO Guatam Goswami told TechCrunch.
AI-powered clipping software isn’t new, but not many companies have developed AI-powered tools specifically designed for live commerce.
Since launching in 2017, CommentSold now helps over 7,000 small- and mid-sized businesses deliver live shopping and e-commerce experiences.
Twitch is looking at life beyond the livestream Livestreaming is a tough business.
“So the goal really is like, a lot more people seeing more Twitch content every time they’re in Instagram, every time they’re in TikTok, every time they’re in YouTube Shorts.
“… Live content is very different from offline content, and offline content has a somewhat easier ability to go viral.
Content on Twitch is extremely long form, with streamers regularly broadcasting gameplay or just chatting for many hours per session.
Unfortunately for Twitch, many compelling alternatives to broadcasting one’s life for hours on end exist, particularly in the form of YouTube.
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