Navigating the rough path of electric vehicle makers

Rivian Hero 1 R1s Max Pack
Well, it seems the EV market is a tad more cutthroat than anticipated, with pricing pressure mounting like the suspense in a bad thriller movie. Most interesting startup stories this weekStaying in the world of automotive, there’s been a lot of movement from the avant-garde of EV manufacturers. These price adjustments from Ford and Lucid come hot on the heels of EV industry poster child Tesla’s price reductions, suggesting that the EV market is maturing and that customers are becoming more price conscious. Despite all their rage, they’re still just a rat in a Faraday cage: Struggling EV startup Faraday Future owes the landlord of its Los Angeles headquarters nearly $1 million after missing the last two months’ rent. This week’s big trend: The AI train keeps rumblin’ alongOpenAI has introduced a new generative AI model named Sora, capable of creating videos from text descriptions or still images.

“Gogoro’s Strategic Choice: Expanding into India as its Prime Market”

Gogoro India Launch
Why Gogoro picked India as its new go-to market The Taiwanese company aims to put billions of dollars into the world's biggest two-wheeler marketGogoro co-founder and CEO Horace Luke wants to “go big” in India even as the Taiwanese company faces challenges in its home country. Gogoro is in talks with various local and global players to expand its business and presence in India, Luke stated without sharing any names. Although Gogoro is optimistic about its India launch, the country has a relatively small market for EVs, accounting for only 3.7% of the country’s total automotive market. As the company looks to collaborate with other vehicle manufacturers in India for its battery-swapping technology, it could be a mutually beneficial move for both Gogoro and automobile players. By providing its technology to vehicle manufacturers, Gogoro can tap into this need and increase its battery-swapping service revenues.