Full Glass Wine, a brand acquisition management startup that specializes in acquiring wine marketplaces, has raised $14 million in a Series A round to continue acquiring DTC (direct-to-consumer) wine marketplaces, aiming to lead the DTC wine market.
The deal is Full Glass Wine’s third acquisition in a year and will enable the startup to expand its subscription-based model.
DTC wine brands sell wine directly to wine lovers, bypassing traditional distribution channels“By uniting Winc, Wine Insiders, and Bright Cellars, we offer a one-stop shop for all things wine, catering to a wider range of wine drinkers than most traditional retailers, grocers, or single-brand DTC companies,” Neha Kumar, co-founder and COO of Full Glass Wine, told TechCrunch.
“However, there are also some misconceptions consumers might have about DTC wine.
“We’re looking at a total of at least a few dozen employees now at Full Glass Wine,” Kumar said.
With a staggering 17% of the $13 trillion B2B (business-to-business) spending dedicated to it, “co-sell” dominated cloud marketplaces in 2023.
Before going into the details of the “Better Together” GTM co-sell strategy, I want to lay the groundwork for what “co-selling” means.
Since July 2023, co-selling with cloud marketplaces has become the new gold standard, as they are intricately intertwined and essential for forging prosperous partnerships with cloud services that ultimately enrich your business, your buyers, and your partners.
The growth on the first level is product-led, which means the product is built on a hyperscaler’s cloud infrastructure.
When crafting your co-sell GTM strategy, adhere to these five guiding principles:Alignment is key: Successful partnerships require alignment not just in goals, but also in mindset and philosophies.
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